Looking for the best email marketing tools review for your new project or business? The right email marketing platform can significantly impact whether an online business survives or thrives. With so many options available, how do you find the tool that best fits your needs?
We have researched and compared the top email marketing services based on price, features, automation, and user experience.
If you’re eager to outshine your competitors, let’s get started.
What to Consider When Choosing Email Marketing Tools
There are numerous tools for managing customer communication and boosting sales through emails, each offering different features. But which email newsletter service is the best fit for you?
If you’re on the hunt for the ideal email marketing tool, here are seven important factors to consider before buying:
Ease of Use: Look for an email marketing tool that is simple to navigate, requires little training, and automates routine tasks like scheduling emails.
Drag-and-Drop Editor: Select a tool with a strong drag-and-drop editor, along with pre-designed layouts and templates to make email creation quick and easy.
Automation Features: Seek an email marketing solution that includes a powerful automation builder for managing campaign schedules, triggers based on user actions, and nurturing leads.
Signup Forms: Ensure the tool allows you to create signup forms without needing extra software, which saves time on integration and data transfer.
Deliverability: Choose tools that boast high deliverability rates to guarantee your emails reach your subscribers’ inboxes. Always test platforms before making a decision.
Support: Opt for a platform that provides multi-channel support (chat, email, and phone) to quickly address technical issues and reduce downtime.
Security & Reliability: Select a service with strong security measures to protect against data breaches and comply with GDPR and other regulations.
Comparison Table of Top Email Marketing Services
Before checking out various email platforms for businesses, let’s quickly compare their service packages. Below is a table summarizing major email marketing tools and their pricing options.
15 Top Email Marketing Platform in 2025
Instead of spending long hour of time analyzing many platforms, you can rely on our reviews of popular email marketing tools.
Here are some of the best email marketing programs available:
GetResponse – Best for Email Campaigning Tools
Best for:
- Small businesses
- E-commerce businesses
- Nonprofits
- Digital Marketer
GetResponse is a flexible email marketing tool. It provides features for email marketing, building websites, and creating webinars. Small businesses can address various marketing needs with this platform.
The platform makes it easy to create targeted email campaigns using its segmentation tools. It also allows users to host live webinars and set up automated campaigns to recover abandoned shopping carts.
Key Features of GetResponse
GetResponse includes all the key features needed for email marketing, such as an autoresponder, a user-friendly email builder, and additional tools like:
- A simple drag-and-drop builder for forms and landing pages
- Advanced options for email list segmentation
- Reporting and analytics tools
GetResponse Pros & Cons
Pros
- Quick support and easy-to-understand guides
- Comprehensive analytics dashboard
- List segmentation and categorization tools
Cons
- Basic and outdated email template designs
- Pricing plans can become expensive as you grow
- Outdated user interface
GetResponse Pricing
GetResponse offers affordable pricing for those with simple needs:
Plan | Cost | Limitations |
Email marketing | $16 per month | Up to 1,000 contacts, unlimited monthly emails |
Marketing automation | $54 per month | Up to 1,000 contacts, unlimited monthly emails |
Ecommerce marketing | $106 per month | Up to 1,000 contacts, unlimited monthly emails |
User Feedback
Reviews about GetResponse vary on different site, reflecting different experiences with its effectiveness. Here are some user comments regarding this tool:
Mailchimp – Email Marketing Platform for Customer Journeys
Best For:
- Small and medium businesses
- Freelancers and solopreneurs
- Content creators and influencers
Mailchimp helps businesses manage customer journeys with automated campaigns. This platform allows users to set up campaigns, automate marketing, create forms, and schedule emails.
Additionally, it includes a landing page builder with various templates. However, Mailchimp’s pricing can be steep for long-term use.
Basic plans do not include advanced features like segmentation. More features are available but come with extra costs and strict limits.
Mailchimp’s Top Features
Mailchimp offers all the essential tools needed for email marketing. Some key features include:
- Drag-and-drop email builder
- Landing page builder
- Basic automation and segmentation tools
Mailchimp Pros & Cons
You may have heard mixed opinions about Mailchimp. Let’s quickly review its advantages and disadvantages.
Pros
- Easy-to-use landing page & email builder
- Appointment scheduler
- Large template library
Cons
- High pricing model
- Lower-tier plans have limits
- Limited customer support
Mailchimp Pricing
Mailchimp’s free plan allows for sending up to 1,000 emails per month to a list of 500 subscribers. Here are the details of its paid plans:
Plan | Cost | Limitations |
Essential | $13/month | Up to 500 subscribers, 5,000 emails |
Advanced | $20/month | Up to 500 subscribers, 6,000 emails |
Premium | $350/month | Up to 500 subscribers, 150,000 emails |
User Reviews
Although Mailchimp is a widely used option, it’s important to read real user reviews before deciding if it’s the right email marketing tool for your business.
Sender – Best for Email Marketing Campaigns
Ideal for:
- Small and medium-sized businesses
- E-commerce
- B2B & B2C businesses
Sender is an excellent email campaign platform for businesses seeking to boost sales and build strong relationships. Its easy-to-use dashboard includes essential features, advanced segmentation, and a visual automation builder, allowing you to create professional email campaigns through a drag-and-drop interface. Plus, it offers quick support responses.
Top Features:
- Drag-and-drop editor with responsive templates
- Popups and forms for capturing leads
- Advanced subscriber segmentation and analytics
Pros & Cons:
Sender is a nice email marketing service provider with many benefits (and few downsides). Let’s look at them.
Pros:
- Affordable pricing with a generous free tier, great support, and excellent deliverability.
- Strong automated campaign builder with drag & drop interface.
- Great customer support & high delivery rate.
Cons:
- No landing page builder (in development)
Sender Pricing
Plan | Cost | Limitations |
Free Plan | $0/month | up to 2,500 contacts and 15,000 emails/month |
Standard Plan | Starts at $15/month | up to 2,500 contacts and 30,000 emails/month |
Professional Plan | Starts at $29/month | up to 2,500 contacts and 60,000 emails/month |
User Reviews
Users appreciate Sender’s user interface and simplicity
Omnisend – Best for E-commerce Marketing Automation
Ideal for
- Small and medium businesses,
- E-commerce businesses
- Digital marketing agencies.
Omnisend is a robust platform known for its automation, which simplifies digital marketing. With a user-friendly interface and smooth e-commerce integration, it has a powerful automation builder and a comprehensive analytics dashboard. You can manage campaigns across email, SMS, and push notifications to enhance customer engagement.
Top Features of Omnisend
- Omnichannel capabilities
- Push notification marketing
- Advanced segmentation
Pros & Cons
Pros
- Easy to use, even for beginners
- Email library, form & many templates
Cons
- Available only in English and mainly focused on e-commerce
Omnisend Pricing
Plan | Cost | Limitations |
Free | $0/month | up to 250 contacts and 500 emails/month |
Standard | $16/month | up to 500 contacts and 6,000 emails/month |
Pro | $59/month | up to 2,500 contacts and unlimited emails |
User Reviews
Users highlight its versatility and ease of use.
Klaviyo – Top Tool with Premium Features
Ideal for
- E-commerce stores
- Freelancers & agencies
- Small businesses
Klaviyo is known for its marketing automation capabilities. You can easily launch campaigns using its drag-and-drop builder and analyze customer interactions with its built-in analytics tool. It also features behavioral segmentation for improved workflows.
Klaviyo Key Features
- A/B testing
- Customer profiles
- Forms and popup builder
Pros & Cons
Pros
- Detailed segmentation and ready-made automation for e-commerce.
Cons
- There is a steep learning curve, and it can be costly for larger lists.
Klaviyo Pricing
Plan | Cost | Limitations |
Free Plan | $0/month | up to 250 contacts and 500 emails |
Email Plan | $35/month | up to 500 contacts and 5,000 emails |
Email + SMS Plan | $60/month | up to 5,000 emails and 1,250 SMS credits |
User Reviews
Users appreciate the advanced features and flexibility.
HubSpot – Email Marketing for Large Businesses
Ideal for
- Small and medium businesses
- Startups
- Agencies
HubSpot provides comprehensive customer management throughout its lifecycle. Its free CRM works well with email marketing, making it a great choice for relationship-focused businesses. HubSpot includes standard and advanced email marketing features like a primary drag-and-drop builder.
HubSpot Top Features
- Free CRM integration
- Basic and advanced email features
Pros & Cons
Pros
- Great list management & segmentation features.
- Automation builder for marketing & landing pages.
- Free CRM
Cons
- Some features restriction in lower plan.
HubSpot Pricing
Brevo: The Top Email Marketing Platform for E-commerce
Best for:
- Freelancers
- Entrepreneurs
- Startups
Brevo provides tools for managing customer interactions across multiple channels. Users can create campaigns using email, SMS, and chat, all supported by an integrated CRM to help manage leads.
Brevo is known for its simplicity and cost-effectiveness, making it suitable for a wide range of users. It includes basic automation features for email marketing and live chat options for engaging visitors on your site.
Brevo’s Key Features
Brevo stands out as a straightforward email marketing solution. It packs powerful tools into one platform, which includes:
- Advanced CRM
- Support for SMS campaigns and transactional emails
- Smart A/B testing options
Pros & Cons
Pros
- Advanced automation workflows, including prebuilt e-commerce automation
- User-friendly email editor with drag-and-drop functionality
- Lead scoring and personalization options
Cons
- Generic and repetitive email templates
- Complicated list management tools
- Basic email preview features
Brevo Pricing
Brevo is a budget-friendly choice for email marketing
Plan | Cost | Limitations |
Free | $0 per month | Unlimited contacts and up to 300 emails per day |
Starter | $25 per month | Unlimited contacts and up to 20,000 emails per month |
Business | $65 per month | Unlimited contacts and up to 20,000 emails per month, plus marketing automation features |
User Feedback
Some users praise Brevo for its features, while others suggest areas for improvement. You can form your own opinion by checking out the reviews
Constant Contact – Best Platform for Email Blasts
Best for:
- Small and medium businesses
- Marketing agencies
- Content creators and bloggers
Constant Contact is recognized for its email marketing and e-commerce tools, making it ideal for businesses that require a strong yet easy-to-use email solution.
The platform collects campaign data from various sources and displays it on one dashboard. Additional features include A/B testing, analytics, and social media functions.
Constant Contact’s Top Features
Constant Contact offers all the essential email marketing tools you need, along with some advanced options for experienced users, such as:
- An extensive template library
- Marketing automation tools
- Advanced A/B testing and reporting
Constant Contact Pros & Cons
Constant Contact’s features reflect its 25 years in the industry. However, it takes more work to adopt some new features.
Pros
- Advanced A/B testing
- Unique e-commerce marketing features
- Social media management and marketing
Cons
- Expensive
- Questionable email deliverability
- Basic email editor and limited templates
Constant Contact Pricing
Constant Contact’s pricing is quite reasonable
Plan | Cost | Limitations |
Lite | $12 per month | Up to 500 contacts and 10x contact tier allowance |
Standard | $35 per month | Up to 500 contacts & 12x contact tier allowance |
Premium | $80 per month | Up to 500 contacts and 24x contact tier allowance |
User Reviews
While Constant Contact can significantly assist with your email marketing goals, feedback on its effectiveness is mixed. Here’s what users are saying
ActiveCampaign – Best Email Automation Solution
Ideal For:
- Small businesses and startups
- Nonprofits
- Marketing agencies
ActiveCampaign is a complete email marketing platform with automation tools, behavior tracking, and personalization options.
The main feature of ActiveCampaign is its smart automation. It observes customer actions to create targeted and relevant campaigns.
This platform also has a well-integrated CRM system. This allows your team to handle all interactions and track customer value from one easy-to-use dashboard.
ActiveCampaign’s Top Features
ActiveCampaign offers excellent features that make email marketing easier for you. Some of the most helpful features include:
- Advanced automation builder
- Dedicated CRM
- A/B testing
ActiveCampaign Pros & Cons
ActiveCampaign is a popular choice for email marketing services for good reasons, but some areas need improvement.
Pros
- Powerful automation tools
- Strong CRM and customer behaviour tracking
- Great integration capabilities
Cons
- Steep learning curve
- Slightly more costly than other options
- Limited opt-in forms
ActiveCampaign Pricing
ActiveCampaign is worth exploring, but its pricing may only fit some budgets.
Plan | Cost | Limitations |
Lite | $15/month | Up to 1,000 subscribers |
Plus | $49/month | Up to 1,000 subscribers |
Professional | $149/month | Up to 2,500 subscribers |
Enterprise | $259/month | Up to 2,500 subscribers |
User Reviews
Although it is an all-in-one platform, users may need time to learn and implement the solution. Here are some reviews:
SendX – Intuitive and Affordable Email Marketing Tool
Best for:
- Bloggers and content creators
- Online course instructors
- Small businesses and startups
SendX provides unlimited email sends with all its plans. Its easy-to-use interface includes strong automation and high deliverability.
The platform allows for automated marketing through advanced features. You can utilize its automation builder to organize your Audience and create automated campaigns.
Additionally, you can send transactional emails and plan future campaigns.
Top Features of SendX
SendX has excellent features for users with basic needs:
- Drag-and-drop design builder
- Automated workflows
- Wide range of templates
Pros & Cons of SendX
SendX offers user-friendly features, making it a good choice for small businesses. However, its limitations may be a concern for those looking for more advanced email marketing options.
Pros
- User-friendly interface
- Affordable pricing
- Audience segmentation
Cons
- No free plan
- Limited automation
- Basic reporting
SendX Pricing
SendX has competitive pricing plans that appeal to budget-conscious users:
There is no free plan available, but a 14-day free trial (no credit card needed, instant setup) is offered. Pricing is based on the number of subscribers, and emails sent per month are unlimited.
Cost | Limitations |
$7.49/month | Up to 1,000 subscribers |
$14.99/month | Up to 2,500 subscribers |
$29.99/month | Up to 5,000 subscribers |
$44.99/month | Up to 15,000 subscribers |
User Feedback
SendX is a popular tool with positive reviews on G2. Even with basic reporting features, users find it helpful for everyday tasks.
ConvertKit – Best Email Advertising Platform for Startups
Best for
- Small e-commerce businesses
- Offline shops
- Coaches and consultants
ConvertKit is designed for businesses that focus on building a community. It emphasizes regular interaction with the Audience rather than large-scale marketing campaigns to create a loyal following.
The platform includes all the necessary tools for website creation, email marketing, and ways to earn money. Users have access to customizable email templates, a lead magnet creator, website forms, and a simple drag-and-drop email design tool.
ConvertKit’s Key Features
ConvertKit offers a variety of features that are helpful for creators looking to grow their email lists and sell digital or e-commerce products. These features include:
- Extensive template library
- Easy-to-use email editor
- Sales funnels and marketing automation
ConvertKit Pros & Cons
ConvertKit is strong in building community through email marketing, but it might be limited to other tasks.
Pros
- Landing page and email builder with a wide range of templates
- Lead magnet automation builder
- Audience nurturing automation
Cons
- Basic segmentation and reporting features with the standard plan
- Limited number of user accounts
- More expensive compared to similar tools
ConvertKit Pricing
ConvertKit is one of the pricier email marketing services available
Plan | Cost | Limitations |
Free | $0/month | Up to 1,000 subscribers, no access to automation builder or sequences |
Creator | $9/month | Up to 300 subscribers, access to all features except advanced reporting, scoring, and referral features |
Creator Pro | $25/month | Up to 300 subscribers, access to every feature on the platform |
User Reviews
While price can influence your decision, user feedback is also essential. Here’s what users think about ConvertKit
DRIP – Best Automated Email Marketing Software
Best for
- Marketing agencies
- B2B startups
- Coaches and influencers
Drip focuses on email marketing tailored to e-commerce stores. It provides automated newsletters and leads nurturing campaigns.
Drip includes advanced segmentation tools and a simple drag-and-drop builder. Additionally, it assists in creating personalized email automation workflows.
You can utilize its pre-made automation templates and analytics dashboard to engage with your Audience effectively.
Drip’s Top Features
Drip is ideal for e-commerce businesses seeking advanced tools for email marketing. Its key features are:
- Behavioral automation triggers
- Advanced segmentation
- Pre-made automation templates
Drip Pros & Cons
Drip is beneficial for store owners who want detailed segmentation but has some drawbacks. Here are the pros and cons:
Pros
- Advanced customer segmentation
- User-friendly experience builder
- In-depth analytics
Cons
- Limited design customization options
- Higher cost
- No A/B testing for email content
Drip Pricing
Drip offers just one plan for all users on its website. The free and paid options are:
Plan | Cost | Limitations |
Basic | $39/month | Up to 2,500 subscribers, unlimited email sends |
User Reviews
Current Drip users have varied opinions about the platform and their business needs. Check out the reviews to form your own conclusion.
EmailOctopus – Free Newsletter Service for Small Business
Best for:
- Service-based businesses
- Startups
- Enterprises
EmailOctopus is designed to meet the email marketing needs of small businesses. It provides tools for growing your email list and engaging your Audience.
With its automation and segmentation features, you can set up autoresponders and drip campaigns that are relevant to your Audience.
The platform also includes a user-friendly email editor that allows you to create responsive campaigns quickly.
Top Features of EmailOctopus
EmailOctopus comes with impressive features, along with all the basic functions of an email marketing service. These features include:
- An easy-to-use drag-and-drop interface
- The option to create custom HTML emails
- Automation based on specific conditions
EmailOctopus Pros & Cons
EmailOctopus is a good choice if you need to fill your marketing calendar, but be aware that it may take some time to learn how to use it effectively.
Pros
- Easy to set up and user-friendly
- Simple integration with Amazon SES for savings
- Good templates and responsive customer support
Cons
- Limited reporting and analytics
- Automation builder can be confusing
- Fewer integrations available
EmailOctopus Pricing
Among the email marketing services reviewed, EmailOctopus is the most cost-effective, though there are some limitations.
Plan | Cost | Limitations |
Starter | $0/month | Up to 2,500 subscribers, 10,000 email sends |
Pro | $9/month | Up to 500 subscribers, 10,000 email sends |
User Reviews
Many users appreciate the simplicity of EmailOctopus. However, it is best to try it yourself and read online reviews to make an informed decision.
Selzy – Email Marketing Platform for Small Businesses
Best for
- E-commerce businesses
- Small and medium-sized enterprises
- Digital marketers
Selzy is a cost-effective option for boosting sales for small and medium-sized businesses (SMBs) through email marketing. The platform provides budget-friendly plans that include all the essential features of a modern email marketing service.
Selzy excels in creating and managing content-rich newsletters and automated sales funnels. While it may not have advanced automation tools, it offers everything you need to get started.
Selzy’s Top Features
Selzy includes all the key elements you need from an email marketing service, such as:
- 24/7 customer support
- Easy-to-use email builder with over 100 free templates
- Simple contact management system
Selzy Pros & Cons
For larger businesses, Selzy may feel somewhat limited. However, it remains a solid choice for many users.
Pros
- User-friendly interface
- Affordable pricing
- Dependable customer support
Cons
- Limited advanced features
- Integration limitations
- Scalability issues
Selzy Pricing
Selzy offers thoughtful pricing plans to fit different budgets
Plan | Cost | Limitations |
Free | $0/month | Up to 1,500 emails monthly for 100 contacts |
Lite | Starts at $5/month | Up to 500 subscribers |
Standard | Starts at $7/month | Up to 500 subscribers |
Premium | Starts at $220/month | Up to 500 subscribers |
User Reviews
Although some users have raised concerns about integration capabilities, many have also praised Selzy for various positive aspects. Take a look at the user reviews for more insights.
Mailmodo – Best Solution for Interactive Emails
Best for
- E-commerce businesses
- Small and medium-sized enterprises
- Digital marketers
Mailmodo focuses on creating interactive emails. It is useful for sending out surveys, quizzes, and engaging campaigns. Its AMP features allow your Audience to interact and respond without needing to click on an external link.
This platform provides web-like experiences within emails. Customers can fill out forms and schedule meetings right inside the email. Mailmodo is great for businesses that want to enhance their email marketing with interactive elements.
Mailmodo’s Top Features
Mailmodo offers a variety of features that help you create interactive email campaigns. Some notable features include
- AMP email support
- No-code drag-and-drop editor with responsive email templates
- Advanced segmentation and filtering
Mailmodo Pros & Cons
The email marketing service has unique advantages, but it needs to improve in some basic areas.
Pros
- AMP email support
- Email workflow builder
- Supportive team and customer service
Cons
- List management features can be complex
- Interface can be confusing
- Deliverability issues (emails may go to spam)
Mailmodo Pricing
Mailmodo offers everything you need for effective email marketing at various price points
Plan | Cost | Limitations |
Lite | Starts at $39/month | Up to 2,500 subscribers, 20,000 email credits |
Pro | Starts at $79/month | Up to 2,500 subscribers, 25,000 email credits |
Max | Starts at $159/month | Up to 2,500 subscribers, 37,500 email credits |
User Reviews
Before deciding on Mailmodo, consider checking some reviews on G2 to inform your choice.
Selecting the right email marketing software is crucial for meeting your advertising needs. Here are some essential factors to consider:
Top Features: Look for a platform that includes a variety of features, such as personalization options, automation tools, and an easy-to-use interface.
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Tracking Tools: Make sure the software you choose has strong tracking features. This should include open rates, click rates, and conversion tracking to help you evaluate how well your campaigns are performing.
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Email Template Editor: Choose a platform that offers a simple email template editor. This will allow you to create professional emails without needing advanced design skills.
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Growth Potential: The email marketing software should grow alongside your business. As your subscriber list increases, it should offer different plans to fit your needs.
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Delivery Success: Investigate the delivery rates of the email marketing software. High delivery rates are important to ensure that your emails reach your subscribers’ inboxes.
Email Marketing Service: FAQs
What is an Email Marketing Service?
An email marketing service is a tool that allows you to create, send, and manage email campaigns for your Audience.
It offers features for designing emails, scheduling when they go out, automating follow-ups, and tracking how well your marketing is doing.
You can use these services to implement your email marketing plan and send various types of email campaigns, such as:
- Promotional emails about sales, discounts, and new products.
- Lead nurturing emails to help potential customers move through the buying process.
- Personalized reminders or thank-you notes after someone makes a purchase.
- Upsell and cross-sell emails to suggest related products or better options to current customers.
- Abandoned cart emails to remind customers about items they left in their shopping carts, among others.
What are the best free email marketing services?
Many free email marketing tools offer great features without high costs. Some of the top options you can explore are Sender, MailerLite, EmailOctopus, and Omnisend.
Each of these services includes helpful features to help you start and expand your email list. Notably, Sender provides advanced automation on its free plan for up to 2,500 subscribers.
What is the best email platform for a small business?
Sender is a great option for small businesses because it is easy to use, has low costs, and provides useful features such as an email template builder, tracking analytics, and automation tools.
It works well with other software, has high delivery rates, and is optimized for mobile devices, making it a strong choice for handling and expanding email marketing efforts.
What is a budget-friendly email marketing tool?
Sender is a budget-friendly email marketing tool, especially designed for small businesses and startups.
This free email marketing service allows you to manage a list of up to 2,500 contacts and send monthly emails without any charges. This makes it a great choice for those looking to make the most of their marketing budget while getting high-quality campaign results.
For users with an email list larger than 2,500, Sender stays affordable, starting at just $15 per month.
How to Getting Started with Email Marketing
First, set clear goals and choose the right platform to begin your email marketing efforts. Next, grow your email list naturally and produce valuable content that connects with your Audience.
Create attractive emails using templates or an editing tool. Divide your Audience into groups and come up with catchy subject lines. Test and plan your email send wisely, then review the results to improve upcoming campaigns.
Follow email marketing laws, keep a regular email schedule, and always check and tweak your campaigns for better results.
